Working from home has many advantages, but I heard an interview this morning that made the hairs on the back of my neck stand on end. A pretty successful SEO guy who works with offline businesses works like many of us “digital entrepreneurs”, from his modest office at the back of his house. On this particular morning he was getting through his early morning tasks like checking his emails, and sending out invoices to clients, when he heard the front door burst open. Before he had … [Read more...]

It’s that time of year when everyone starts dreaming of a New Year filled with even more happiness, health, and wealth than the year before. If you work for yourself, there’s a pretty good chance your hopes for your business will be the same as most other entrepreneurs. More clients, higher profits, and better stability. But how are you going to achieve those goals? Some people will simply work even harder in their business. Spending more time in the office than anywhere else, and … [Read more...]

“Chestnuts roasting on an open fire, Jack Frost nipping at your nose.” The holidays are here again, although for most of us they were here back in September when the grocery stores started to tentatively put out the first of their Christmas products, thinking we hadn’t seen them at it. Along with the holidays comes a global marketing frenzy, and for those that care to take notice, a great lesson in sales and marketing. Let me explain… Not everyone in the Western world celebrates the … [Read more...]

What I'm about to share with you is an incredible secret about copywriting that tends to be overlooked by most entrepreneurs. The secret is powerful enough to repel your readers from your offer. Not knowing this can end up costing you a lot of money. You lose sales without realizing why. Sadly, most people wouldn’t recognize it if it starred them in the face. If you want to know this secret to increase your promotions… then you need to read on and discover how you can apply it with … [Read more...]

Note: This post has been previously featured on Keith Keller's Blog. This is a guest post by Monika Mundell, sizzling copywriter, author and entrepreneur. Monika has an intuitive understanding of the conversations in your customer’s heads. She works with businesses of all sizes, helping them convert leads to buying customers with her witty, sharp and informative copy. Late in 2009 I was stuck in a business I loved, but felt trapped because I had simply swapped a boss for a business. I was … [Read more...]

This is going to be very short post. I've finally taken the finger out of my backside and launched my first newsletter. You can subscribe to my site's updates from the sidebar (in the top right) and get the newsletter delivered directly into your inbox each month. This isn't your average newsletter either. I've had fun writing and designing this issue and look forward to honing my creative chops while giving you kick ass copy tips you can implement into your business. Each month will contain … [Read more...]

Have you ever wondered why your marketing campaigns suck, or why your efforts to turn prospects into buying customers turn into thuds? Marketing is a funny, yet fascinating topic. You can throw thousands of dollars at a Google Adwords campaign for - nothing! And trust me, I've seen dozens of people do this back when I was involved in network marketing. I myself threw away hundreds of dollars because I didn't understand the finer points of converting prospects into buyers. Mind you, I'll always … [Read more...]