Negative feedback… there I said it. It’s the two words most business people fear more than anything else. Because the last thing any of us want is a client telling us, “Your work is no good!”
I mean, “Really? Did you mean that or did you just have a rotten day and feel like taking your bad mood out on someone like me?”
Negative feedback sucks! It…
Gives you sleepless nights.
Makes you question your abilities and skills.
And it makes you question why you bother to work with people who don’t seem to respect your craft.
Want to know the bad news?
Negative feedback can be tough. It can throw you off balance without warning, and make you question everything you do.
Thoughts like these creep into your head:
“I always knew that I’m not good enough, maybe I should get a job, less hassles for sure.
Why do I even bother? Clearly I’m not capable to serve my clients well.
Maybe I do suck. What if I do?
I feel like crap. This comment really hit me in the gut. I just want to go to sleep and forget all about it.”
The good news is…
Most people struggle to communicate objectively. When emotions are involved, people say the weirdest things – in person and in written form. I know I have done this (more often than I care to admit).
But I’m learning… to keep my tongue in check and to be considerate of the other person’s feelings.
Your client may not be able to objectively provide you with feedback just yet. And so, it is up to you to educate them on how to do that. How? You lead by (GOOD) example.
Here’s a little script to help you do that.
Hi <Client’s Name>,
I appreciate your email / comment in reply to my latest draft / creation / work of art / project submission. To be honest, I’m shocked!
Never in a million years did I think I’d receive such a response, from you.
I’m sorry to hear that.
It appears that I disappointed you / bullsed up / didn’t deliver as expected / made some unexpected mistakes / oversaw something important.
So please do forgive me for making you upset / angry/ disappointed.
I’m happy to clear this issue up over the phone / Skype, without delay, so that we can move forward together.
I’m free on <date + timezone> for a 15 / 20 / 30-minute chat. Will that work for you?
I look forward to hear from you.
One more thing: your client could actually be right!
So if she is, dust off the crappy mood and remember to rekindle the SPARK that makes you stand out. Don’t waste time and energy on negative criticism. It happens to the best of us.
And really, a few chips on your shoulder won’t kill you. Take them on-board, learn from them, and they will make you even better than you already are.
What are the worst client experiences you’ve had in the past? In hindsight, would you have reacted differently? Tell me, in the comments below.Read More »
… Is, “Am I having fun?”
Promoting/marketing my business?
Am I having fun doing what I do?
The answer? Will determine your next step(s).
If business is no longer fun for you it may be time to probe deeper, with questions like these:
What type of work lights me up from within and makes me all giddy with excitement?
How could I start incorporating these services into my biz?
Is it time for a change? For a total biz rebrand?
Am I meant to do something entirely different, something more suited to my personality and passions?
What lights you up, from deep inside?
What is it that sparks your passion?
Did you know? A tiny little sparklet can quickly ignite a raging fire. What is it that ignites YOU?
“A single spark can start a prairie fire.” ~ unknown author
So many entrepreneurs plug away mindlessly at their business. They shut out their senses + their minds… to the frustration, the pain and the hopelessness of never getting ANYWHERE (wherever anywhere is for them?).
It makes me sad… to see this.
It makes me sad because I KNOW how fun looks like, how running a passion business FEELS like. I know what it takes to have all of that AND more. But I had to dig deep and start over too.
I’d love to take you by the hand and show you how to do that for your business (+ happiness).
For now I’m going to show you…
My 3-step solution to make marketing way more FUN (+ profitable).
Step #1 — Stop making business all about you.
Go above and beyond the norm of serving clients.
And just to be clear: this does NOT mean to do FREE work. Oh no. NO. NO. Free work is for hobbyists. You’re a biz owner who needs to get paid in exchange for your expertise.
Go the extra mile when serving + communicating with clients. How? Pay attention to details!
Step #2 — Serve the RIGHT clients.
I still see so many of you serving the wrong type of clients. In doing so you end up:
Discounting your services.
Working for peanuts.
Competing for price.
Being a tiny fish that is hard to find and respect.
Chasing clients + money, all the time.
Wouldn’t it be way more fun if clients chased you?
How? You need to become the go-to expert in your field. And you cannot be THAT if you’re trying to serve everyone.
Try to carve out a small niche that serves a particular type of dream client. Hint: your dream client is often a younger version of yourself — dealing with the pains and frustrations of your past (maybe even your present).
Step #3 — Let go of everything that no longer serves you.
Whatever! Get rid of the gunky stuff to make room for the fun stuff.
If it doesn’t absolutely light you up from within, get rid of it. This CAN be a tough call, but OMG! It’s worth the short-time hassles, for sure.
In the comments below, tell me: what are you going to let go this week from your business? Go…Read More »
Was when my mum told me that she loved me!
Let me explain… (+ be 100% vulnerable).
This year I made peace… with my mother. After seven years of not talking.
Why am I sharing this message now?
In all honesty? If it helps you make peace with someone you love, despite the HUGE emotional gap you’ve created with your stories… then this is worth sharing. Because you never know how much time you still have, together.
This whole change of heart was sparked by a wonderful woman I met last year in Colorado. She told me in no uncertain terms that my mum is my mum, no matter how many emotional stories (+ hurt) exist between us.
She was right.
But before I was ready to forgive I had to put my ego out of the way.
To be brutally honest… it took me a (long) while.
My ego kept throwing thoughts at me, usually at 3am:
I couldn’t just ignore the hurt.
I was the younger, less experienced person in this war of egos (or was I?)?
What if I tried reconnecting and it didn’t work out?
Does she really want to hear from me… after all these years?
In the end I made the first move. I reached out to my mum, because I didn’t want to regret not trying.
And guess what happened next?
Our relationship started to heal. Slowly, cautiously we got to know each other again. We reconnected, first by email, then for real while I was in Switzerland.
We had the most amazing time together! I’m soooo grateful for that. No one can take away the memories we created.
And I’m also grateful for knowing that my mum has booked her trip, to visit me in France. I feel freaking excited about that. Can you feel it?
Thanks Maureen for giving me the kick I needed to put my ego aside. You’d be happy to know that my mum and I reconnected, and that we put the past behind us to create a happier future together.
The moral of the story? Is to remember the power of love. And to put your ego aside if you want to heal a broken relationship with someone that (really) matters to you.
Maybe you fell out with your best girlfriend?
Maybe you got estranged from a parent or child?
Maybe you get all sweaty and bothered thinking about that person who sent you a hate mail?Maybe you upset a client/boss, and he/she has done the unthinkable and sacked you.
The thing is: when we’re upset we tend to say things we regret later. That’s how rifts happen.
That’s how we create HUGE emotional chasms.
Sometimes, they’re unfixable. I totally get that.
But sometimes there’s (still) hope… to recreate the peace, love and harmony you once felt for each other.
Are you willing to TRY?
Your challenge? Is to forgive the hurt and reach out to ONE estranged person today. Pick up the phone. Send an email. Write a letter. It doesn’t matter HOW you connect. Just DO IT!
And remember: the other person probably feels just as hurt as you do. So unless one of you makes the first move, nothing changes.
Your first step? Comment below and tell me with whom you’re going to make peace. You can totally do this. The payoff is HUGE!Read More »
Ferdinand Foch said, “The most powerful weapon on earth is the human soul on fire.”
He was SPOT ON.
A soul on fire is…
Your soul is… spiritual immortality. It’s the driving force that powers YOU; your ambitions… and your dreams.
Without soul you’re really just… a robot… a carbon copy of everyone else. And so…
The same is true for your business!
A business with soul is a business that shines and SPARKles. And being the luminary you are, it makes perfect sense to want to ramp up the soul in your offerings.
The question is: how do you do that?
You can start by asking yourself the following questions…
When you think about your business, how do you FEEL?
Does it make you excited?
Does it give you hope?
Do you get inspired thinking about the possibilities?
Is it important for you to have a business with soul… a biz that inspires you to serve your tribe at the highest level… a biz that helps others to be MORE, and have a life they really want?
I believe the answer is “YES!”
I believe you started your business for two reasons:
1.) You had a vision/dream to contribute to a BETTER world.
2.) You want to make money to live life on your terms.
The problem: if the soul is missing from your biz you feel disconnected, uncertain, listless, frustrated, maybe even angry. And you do what we tend to do best when we get stuck… you procrastinate, to avoid the (emotional + spiritual) pain of dealing with the disconnection from soul.
The solution is… simple: remember who you really are!
In the ambition for a better life we tend to forget what really matters, to us.
When you feel yourself drifting off course, remember your soul… remember your business soul.
What is it you came here to do?
You need to honour your soul to be happy.
That means don’t be a follower. Be a leader. Be the luminary who SPARKles her wisdom far and wide. Be of service. Be unapologetically YOU.
Your tribe doesn’t want a carbon copy — your people want you, unabridged!
Tell me, in the comments below, who is that unabridged soul of your business? How does she stand out + SPARKle?Read More »
Have you experienced business-related depression? Nothing worked the way you wanted it to work.
Have you battled financial hardship in your business? You stressed about money, and questioned whether you could afford to pay the bills this month.
Well, I know how that feels, because late in 2014 I went through the biggest financial slump so far in my business.
My income dried up.
Clients were so elusive, and I was seriously stressing out about our finances. It affected my sleep, my energy, my mojo, and the way I showed up. Meaning, my self-confidence hit rock bottom.
Deep down I knew that my mindset was responsible. I had lost my marketing mojo because I got disenchanted with my business.
I was sick and tired of my (old) website, the copy (which I felt no longer resembled me in an accurate way), and I was also sick of my offerings. I felt desperate for a SPARK of new ideas, for a simpler way to do business.
I wanted more FUN in my business + still be crazy profitable.
And so, after much soul searching, crying, feeling hopelessly over my head, and thinking that was IT, for me I’ve made a new resolution for 2015.
I’ve dedicated 2015 to the year where FUN is a must! This is the year where every decision is directly dependant on the fun + love I’m feeling for the work I do (or the people I work with). And there’s only one rule – if it sucks, if it feels off in any way it gets ditched.
I’ve also dedicated to making this the year to help you make marketing fun + profitable. Because I KNOW how much it sucks when you’re down in the mental dumps… desperate for an inkling of hope.
What brought this on?
It’s a long story. But really, I’ve wanted to simplify my business for a long time. I wanted a funkier brand. I wanted a unique brand. I wanted more ME, and less everyone else.
I felt BLAH about my business. And so it eventually came to a much-needed meltdown.
I believe my spirit was crying out for help.
I felt that my business had hit a ceiling, and I honestly feel that this is because I was too scatterbrained in my approach to offering services/products/coaching.
I had lost my mojo and it affected my income. And that affected my whole energy, how I showed up in the marketplace, and how I communicated with my tribe.
My energy affected my income. This had happened in the past, but not to the extent with which it transpired late 2014.
I never talked about this openly before, but I feel that this needs to be shared, because you may be going through one of these downturns right now.
And you need to KNOW that it’s OK to feel that way. You also need to know that tomorrow is a new day + a chance to change your life. What’s important right now is that you listen – to your gut feeling. Listen to the whispers of your soul.
What do you (really) want?
The first step in bouncing back from a mental low is to ask yourself what you (really) want. You need to be honest with yourself.
You also need to change your mindset.
That’s where I started.
With the New Year on the doorstep I felt renewed energy to tackle my challenges. I wanted to show up differently, and start the New Year with a bang.
So I rewrote and redesigned my website from scratch, rejigged some of my offerings, released my kick-ass UNBLAH ME freebie class and that alone ended up giving me over $36K in sales in just 2 weeks. My mojo was re-activated.
But… despite having tons of fun + helping my tribe re-discover their sparkle I still felt that I needed a “theme.”
I honestly believe that when you simplify your business + give it a “theme,” it will take on a life of its own. PLUS it’s more fun that way. And as you know, I’m all about making marketing fun + profitable.
So one morning in the middle of March this year I was speaking to a client who has achieved great success after re-branding her BLAH business with a themed suite of offerings.
And that really kicked my ass into gear to wanting to finally get that closure with my own “theme” too.
The very next day I was on a coaching call with my mentor and asked for her help to nut out the details. And gosh did we just. In just 60 minutes we came up with my “theme.”
SPARK stands for:
These five personality traits / values are the five pillars of my programs. These are the success steps my dream clients will need to take to build their lifestyle business, and will be sprinkled through everything I do.
My community of sassy chicas (YOU) are now called SPARKlers.
And, here’s my suite of SPARKling goodies.
SPARK Your Online Business — this will be a 5-week OR 10-week program to help my peeps with all aspects of building a successful business (access for life — plus monthly Q&A calls + private SPARKler FB community).
SPARK Intensive — 1:1 VIP session.
SPARK TV — video interview series with female biz luminaries.
SPARK Live — for 1-day workshop.
SPARK 2015/2016/2017, etc. — for a retreat.
SPARK Coaching — 12-Months Project Completion Society: a closed-doors coaching + support program for heart-centred entrepreneurs who want rock-star support for an entry-level investment).
SPARK Your Tribe — copywriting services: website in a day.
SPARK Your Tribe Mini — copywriting services: mini website makeover.
SPARK Mini Guides — small eBooks available for $10-$25.
SPARK Your Copy — DIY creative copywriting course: learn how to engage more dream clients.
SPARK Rewards — referral program/affiliates.
Get SPARKed — newsletter.
Take the SPARK Test — quiz.
Discovering my SPARK theme has lit me up from the inside. And it lit up my clients too, because my energy is infectious, not stale.
Finding my theme has made me a better coach, copywriter, mentor. It’s made me more valuable in the marketplace and I’m just so freaking excited that I’m able to share this with you.
S.P.A.R.K. is a perfect acronym, for me + my success steps. It’s congruent with what I stand for, and how I want to serve my tribe.
I hope that in sharing my challenge here you’ll find some strength to keep dreaming… to keep hoping, and to keep searching, for the business that SPARKs your passion + brilliance. Its there, and if you want me to help you find it, let’s talk.
Read More »
A is for… Adjectives
If you want to engage readers and get them to take a closer look at your business try to limit the amount of adjectives (describing words) you use in your copy, because they weaken the impact of your words.
Adjectives can stylishly enhance your copy (see what I did just now?), but when you overuse adjectives your copy gets weakened.
B is for… Benefits
Focus on the reader’s benefit. When someone reads your copy they always ask themselves,“What’s in it for me?” (WIIFM.)
Use words to describe the benefits, paint the outcome, tell stories and make it about them, not you.
Benefit driven copy helps build trust, takes the focus off your ego, and lets the reader “feel” your solution.
Buying decisions are never made with the ego; they are DRIVEN BY EMOTIONS (feelings).
Memorise this before you write any sales copy:
- BENEFITS appeal to EMOTIONS
- FEATURES appeal to LOGIC
- LOGIC justifies EMOTION
- EMOTIONS drive SALES!
C is for… Creativity
Creativity is the art if using a unique twist in your copy to entertain readers. Don’t be afraid to add a creative twist to the way you write, because it helps you stand out from the masses.
D is for… Don’t Assume
Assumption is a sales killer! When you assume, you miss an opportunity to get the click, or the sale.
“Always be closing,” said Alec Baldwin in Glengarry Glen Ross, the movie. You should keep that in mind, because a close can be as small as asking your reader to comment on your blog, or as large as asking for credit card details, at the end of a sales call.
E is for… Energy
Energetic copy has dynamic flow. So much so you can easily get engaged with the words on the page, and “feel” the impact they have on your soul.
F is for… Future Pacing
Future pacing is a term used by copywriters to describe the outcome your product or service creates for the buyer. It’s the art of describing the benefits to them, and showing them how their life could look like if they commit to your solution.
G is for… Guarantee
Capture more sales with a no-brainer guarantee. So what constitutes a great guarantee?
For starters, it must be solid. A good guarantee gives the reader peace of mind. Your guarantee should be big enough to scare you, but not big enough to send you broke.
So in a real life scenario you could simply offer a 100% Money-Back Guarantee at the end of a 30-day program – provided you haven’t invested any personal time, or given away your expert intellectual property (IP).
If you have a service driven business you may simply offer a satisfaction guarantee instead, and then make sure the client is satisfied in the end, no matter what.
H is for… Headlines
Ted Nicholas, the grandfather of copywriting, and a man I respect as one of the greatest copywriters of all times once said that, “73% of buying decisions are made at the headline!”
So for every 100 visitors who visit your sales page, 73 decide whether to keep reading (and buy), or click away from the page there and then.
If you want to capture more readers, leads and sales, you need to practice the art of writing compelling headlines.
If you’d like more help in writing great headlines. Subscribe to my list at the top right of this page.
I is for… Ideal Client
No amount of copy is going to sell for you, unless you’re writing to your ideal client.
Why? Because when you intimately understand the frustrations, needs, and wants of your market you’ll be in a better position to build the engagement with your words.
Unless your reader engages with your copy they won’t be inclined to buy from you, because there’s no connection.
J is for… Jargon
Jargon can work (to an extent) if you’re targeting a micro niche with its own language; if only to show readers that you get them.
But if you take it to the extreme, jargon-laced copy can be a sales killer. So I suggest you limit jargon in your copy.
Jargon is described as shorthand between groups of people who share an interest.
Expressions like: FAQ, due diligence, 9-5, bang for the buck, and AWOL all fall under the jargon label.
K is for… Killer Bullets
No, not the bullets spewing from a gun.
I’m referring to your bulleted copy, of course.
There’s a way to write compelling, engaging, and irresistible bullets. And then there’s a way not to write them.
- The first rule of combat is to keep them short.
- The second rule of combat is to pace them.
- The third rule of combat is to write irresistible bullets.
- And the fourth rule of combat is to turn bullets into your own weapon of mass seduction.
If you’d like personalised tactical field training in shooting bullets that convert to sales, shoot me an email.
L is for… Love
If you want to positively impact your tribe while marketing your business, use words to say it with love.
When you make love to your prospects you court, flirt, dance, seduce, and eventually propose (e.g. invite them to buy from you).
There’s just one problem with this whole “love marketing” concept. If the message is incongruent it can come back to bite you in the arse.
But if you genuinely care for the wellbeing of your tribe it shows in your copy. And that’s the best attraction-marketing concept in the world.
M is for… Magnetic
Is your copy magnetic? Do you use words to seduce the reader into a sale? Good copywriting takes readers on a magical journey, and engages them from the headline all the way to the checkout. And it’s irresistibly sexy!
If you can write copy that magnetises your ideal client, you can literally print money on demand.
N is for… Niche
The money is in your (micro) niche aka your market. Not everyone will be able to niche down his or her business to an ideal client, but if you can, do it, because you’ll be the large fish in the smaller pond – opposed to being a small fish in the big pond.
O is for… Offer
Make your offer irresistible enough and they’ll buy from you. The key of an irresistible offer is clarity. A confused reader never buys.
So keep your offers clear, concise and easy to comprehend so a 12-year old can grasp your offer.
P is for… Postscript
A postscript is an additional remark at the end of a letter, email, or sales page. Love ‘em or hate ‘em, postscripts can be a powerful copy element to get more clicks.
Find out if postscripts work for you by doing a split test the next time you send an email to your list.
Simply split your email into 50/50 (good autoresponder services let you do that) and add a “P.S.” to one portion of your campaign – and analyse the statistics once the numbers are available.
Q is for… Questions & Answers
Answer any possible objections with a questions and answer (Q&A) section on your sales page. Or add an FAQ page to your website.
It’s a great way to give the reader clarity about making an informed decision, before they’re wasting their time and yours.
R is for… Refunds
Some readers are uncomfortable about buying stuff online. This is especially true for older generations such as baby boomers, who may not be familiar with buying stuff online.
Help put their mind at ease by offering a clear refund policy. And if you feel comfortable doing so, publish your contact details on your website to offer readers peace of mind.
S is for… Storytelling
If you can tell stories, you can sell with words. Storytelling is the most powerful copywriting element around (in my eyes anyway).
Stories are powerful because they allow you to naturally explain about a problem you were facing, what happened, what you did to fix the problem, and what happened as a result.
You can easily incorporate storytelling in your marketing by emphasising your personality when writing copy. Sprinkle your stories into your copy to help entertain, elevate and engage your readers.
T is for… Trust
One of the best ways to build trust is with the help of testimonials. Trust needs to be established, before a sale takes place. Build trust by showcasing client success stories, and use specifictestimonials in your marketing. E.g. use testimonials that support the claims you make in your copy!
Ask clients for feedback about your work as soon as you wrap up a project, and sprinkle these notes of praise throughout your marketing.
U is for… Unique Value Proposition (UVP)
What makes you uniquely you + better suited for the client, really?
Your UVP is so much more than a simple statement of how awesome you are – it’s a PROMISE!
A good value proposition positions you as the undisputed industry leader, and gives your business an edge.
But the real purpose of a good value proposition is to help the reader to make an informed decision about working with you.
It’s about highlighting the things that make you stand out from competitors, without pointing fingers.
V is for… Value
The best value is not found in your offer, it’s in the way you service your clients. You definitely need a good offer and a value-add bonus (if you offer a bonus). But the real magic happens after the sale.
The value your clients really want is found in the after-sale environment. It’s in the way you follow up, the way you deliver on your promises, and the respect you extend to your tribe.
W is for… Why
Whenever you invite readers to exchange something with you (time, effort or money) you should give them a strong reason why.
Why? Because we’re all busy.
Unless you tell me why I should hang out with you, and interact with your business, I may not make the connection (even if it’s obvious to you). Tell readers why they should buy from you – and not the business next door. Tell them why your product will change their lives. Tell them why you’d love to get their insights for the email you sent to your list.
Tell them why you care for their wellbeing and success, really.
Reason’s why marketing is powerful. And personal. Build the relationship with your tribe by showing your vulnerable side too.
X is for… eXcellence
Focus on providing eXcellence to your clients and they’ll build your business for you by referring you to their business contacts.
eXcellence can be as simple as sticking to the delivery deadlines you advertise, and as complex as sending clients a handwritten thank you note for referring you their friends.
eXcellence is about being outstanding! And standing out – like a shining STAR!
Y is for… You
The most important word in your copy is “you.” It’s not about you though (have I confused you yet?); it’s about the reader. Use the word “you” a lot, and always remember that the reader doesn’t care for you, they care for themselves the most.
Z is for… Zzzzz
Whatever you do, the best tip I can give you about writing engaging copy is to make it personal. The last thing you want is to send people to sleep. If you struggle with writing try this tip: picture yourself writing to your best client. Pretend you’re sitting across from her and write as if you speak.
And that’s concludes the A to Z of copywriting. Done. Finito. Fertig. Donsky!
What do you struggle with the most when writing for your business? Is it the offer? The bullets? Or do you struggle with storytelling? Please share your thoughts below in the comments section + subscribe to the Get SPARKed newsletter to receive weekly inspiration and actionable tools to make marketing fun + profitable.Read More »
The French are onto something… they’ve got this whole love thang sussed, almost to perfection. I mean who doesn’t swoon over the thought of sipping a cup of café crème in a Parisienne bistro, while penning their feelings into a journal, and watching tourists create digital + real-life memories in front of the Eiffel Tower?
Paris… widely known as the city of love beckons millions of tourists into her fold every single year. There’s something about that city that makes you go weak at your knees. Lovers meet. Proposals are made. Marriages are sealed.
Yet, despite all the romance in Paris, life goes on… unfettered.
Just writing this post brings back lots of memories for me… I’ve made quite a few trips to Paris in my late teens and during my 20s.
Like a friendship caught on fire. In the beginning a flame, very pretty, often hot and fierce, but still only light and flickering. As love grows older, our hearts mature and our love becomes as coals, deep-burning and unquenchable. ~ Bruce Lee
In marketing, love + the art of seduction is EVERYTHING! When you write sales copy for your business you want to use words to create an irresistible invitation for potential clients. So they can make an informed decision.
You want readers to go weak at their knees, and swoon and salivate over your prose. Kind of like going all gooey after getting French kissed from a dark-haired, brown-eyed lover. Oh-la-la.
Roy H. Williams once said…
In marketing you must choose between boredom, shouting and seduction. Which do you want?
So do you have it within you to create magnetic and sexy promotions your market loves? Do you have the skill, the passion, and the mojo to write well enough to sell your awesome products, or do you find yourself repeatedly staring at a blank screen, and struggling to come up with funky, sexy promotions that entertain, engage and sell?
I made this, for you…
I was compelled and inspired to create the 9-step French Kiss Your Clients ‘Love’ Letter Script after dozens of clients told me they wanted an easier way to write their own copy.
It’ll help you write promotions that’ll make your dream clients swoon. Nuff said!
You can click here to download the script, for free. You’re welcome.
Read More »
Have you ever wanted to reach out to your online marketing idol? Maybe you wanted to get their attention to say hello, or you felt like reaching out to them to have some of their success rub off on you? Well, now you can. Here’s how to get the attention of a marketing rock star.
My first-hand experience of collaborating with, and reaching out to marketing rock stars has taught me an important lesson.
Marketing rock stars are super busy, in-demand entrepreneurs.
The last thing they want is to be hassled by people with a self-righteous attitude. ONE fatal error can immediately put your groupie career to an early grave. The worst possible mistake is to try and aggressively pitch a rock star without having some form of prior connection.
If you’re building a business… and looking to get under the radar of a marketing rock star – be it to pitch a guest blogging idea; a joint venture proposal; or simply to say, “Thank you, you rock! you need a little help from a friend.
OR some super cool groupie scripts to help you get noticed. Rock on sista!
Groupie script #1
Subject: A different kind of collaboration pitch, try me!
Hello <awesome rock star’s name>,
You don’t know me (yet), and I know you’re busy. So I promise to keep this message short. The last thing I want is to waste your time – because I know it’s <precious / finite / limited>.
I’m writing to you today with an important message. I think you’re going to like it. But if you allow me, I have to set the stage to help you understand my proposal.
That way you can make an informed decision.
So here goes: I’ve been quietly <following your journey / stalking you / admiring you from afar>for some time (in a non-freaky way, of course). You’ve taught me many lessons on building a successful business. And I’m grateful, to you.
I think you <rock / are awesome / are amazing>. You are a <change maker / rock star / super star / fearless leader>, in my world.
I’ve loved your <post / series / audio / video / webinar> on the topic of <insert topic here>.
And I’m always sharing your awesome content with my own <tribe / community / customers / clients> via <email / social media / newsletters>. So as you can see, I’m not just some <groupie / self-righteous dreamer / newbie> who pitches you on stuff without actually knowing you, already.
Which brings me to the reason for my email. I’ve got a fabulous idea for a <guest blog / joint venture> that would serve us both very well. I believe your <tribe / list / community / customers> would eat this up, because I see a huge demand for this right now.
<List blog title or joint venture idea>
<Give short overview – synopsis in 2-3 sentences>
That’s it. Short and sweet as promised. I’d so love to collaborate with you and if this is something of interest please <call me at xxx-xxxx-xxxx / email me at email@example.com>.
I’m happy to answer any questions you may have and look forward to hear from you.
With love + gratitude,
Groupie script #2
Subject: Here’s a blast of gratitude for you, because…
You deserve it <rock star’s name>!
This is probably where you’d usually get bombarded with offers, and requests to buy stuff or feature someone on your awesome blog… or to <gift / shout / buy> them <a yearly subscription to your program / a lottery ticket so they can win the next million / an ice cream>.
But I won’t bore you with a pitch, because…
I just wanted to reach out to you and tell you how much I LOVE your work. I think I’ve developed a serious <lady crush / infatuation / groupie fever> about you.
But seriously, I’m <happily married / not crazy / not really a groupie – even so I behave like one right now>.
Fact is you make me a better <professional / blogger / businessperson / marketer / person>.
The thing is: your work has and continues to influence my style, the way I <insert what you do e.g. write> and how I serve my <tribe / clients / customers>.
And I wanted to reach out to you and say this:
THANK YOU <rock star’s name>!
Please keep up the fantastic work… and I hope you <name their next milestone / dream / wish / goal>.
With love + gratitude,
Groupie script #3
Subject: You rock my world, now it’s my turn to rock yours!
How? Good question <rock star’s name>!
Allow me to introduce myself. Even so I’m always hanging out on your <blog / website / Facebook page / forum / Twitter stream> you (probably) don’t know me.
And that’s quite all right, because you’re obviously a very busy person. Fact is I appreciate what you do and that’s why I’ll keep this message short and sweet.
I’ve developed this <awesome / fantastic /much needed / desperately wanted / cutting edge>product, and I’d like to give you a first peek, because I’m hoping you’ll be as <excited / over the moon / revved up> as I am to bring this to the market.
I’m also hoping that you’ll recognise the opportunity my new <baby / product / invention>brings to your business, because we can both turn this into an awesome <joint venture / profit / moneymaker / income / sideline>.
I’m offering you first choice at this, because you rock my world. And I’d be <delighted /over the moon / blown away with joy / ecstatic> to get a chance to work with you.
If this is something you want to explore in more detail, please <call me at xxx-xxxx-xxxx / email me at firstname.lastname@example.org> so I can <send you / give you access to / mail you> the product for review. I have included a small appetiser in the hopes of tempting your appetite for more. Are you game?
I’m happy to answer any questions you may have and look forward to hear from you.
With love + gratitude,
Feel free to use these scripts to reach out to someone you adore… someone you want to connect with. Show up with your best foot forward and make a remarkable impression.
And let me know if you like them in the comments below. Feel free to share these with your social community too.
If you’d love more funky scripts to help you put your best foot forward, and create irresistible connections with your community check out my supercalifragilisticexpialidocious Get Unstuck! Copywriting Scripts here.Read More »