What is your song? The message you want to share with the world because you’re so passionate about your mission. Share it. Unless you get your message out there, people won’t be able to resonate with you. Like attracts like. So when others can identify with your mission they will be able to identify with YOU.
Your purpose communicated.
- What is your purpose in life?
- What are your top values?
- Why are you in business?
- What drives you, and gets your mojo revved up?
These are the questions you need to answer so you can communicate the reasons why to your tribe. Give them the reasons why they should do business with you. Tell them what lights your fire. So they are empowered to light theirs.
The only way to cut through noise is with an authentic message.
If you want to be heard, understood, loved, and appreciated you need to market from the heart. One of my mentors Amber McLean calls this the conscious crusade. I love the label because it states exactly what you’re out to achieve.
So what is your conscious crusade?
Chances are you want to have a business with heart. And you demonstrate this by being honest, passionate, trustworthy and dedicated – to your clients, and yourself.
But what exactly is the BIGGER mission behind your crusade?
What is it, that has you push through blockages, tight deadlines, on onslaught of orders and your own limiting beliefs?
Once you can answer this question you’ll be able to demonstrate and communicate your conscious crusade to your market.
You will give your ideal clients permission to trust you, like you, follow you and become your raving fan – simply because they can RELATE to your conscious crusade.
So what are you waiting for? Tell me about your crusade in the comments below. I want to hear from you gorgeous.