The #1 question you should ask yourself, repeatedly… “Am I having fun?”
- In business?
- Promoting/marketing my business?
- In life?
- Serving clients?
Am I having fun doing what I do?
The answer? Will determine your next step(s).
If business is no longer fun for you it may be time to probe deeper, with questions like these:
- What type of work lights me up from within and makes me all giddy with excitement?
- How could I start incorporating these services into my biz?
- Is it time for a change? For a total biz rebrand?
- Am I meant to do something entirely different, something more suited to my personality and passions?
What lights you up, from deep inside?
What type of work sparks your passion?
Did you know? A tiny little sparklet can quickly ignite a raging fire. What is it that ignites YOU?
“A single spark can start a prairie fire.” ~ unknown author
So many entrepreneurs plug away mindlessly at their business. They shut out their senses + their minds… to the frustration, the pain and the hopelessness of never getting ANYWHERE (wherever anywhere is for them?).
It makes me sad… to see this.
It makes me sad because I KNOW how fun looks like, how running a passion business FEELS like. I know what it takes to have all of that AND more. But I had to dig deep and start over too.
I’d love to take you by the hand and show you how to do that for your business (+ happiness).
For now I’m going to show you…
My 3-step solution to FUN (+ profitable) marketing.
Step #1 — Stop making business all about you.
Go above and beyond the norm of serving clients.
And just to be clear: this does NOT mean to do FREE work. Oh no. NO. NO. Free work is for hobbyists. You’re a biz owner who needs to get paid in exchange for your expertise.
Go the extra mile when serving + communicating with clients. How? Pay attention to details!
Step #2 — Serve the RIGHT clients.
I still see so many of you serving the wrong type of clients. In doing so you end up:
- Discounting your services.
- Working for peanuts.
- Competing for price.
- Being a tiny fish that is hard to find and respect.
- Chasing clients + money, all the time.
Wouldn’t it be way more fun if clients chased you?
How? You need to become the go-to expert in your field. And you cannot be THAT if you’re trying to serve everyone.
Try to carve out a small niche that serves a particular type of dream client. Hint: your dream client is often a younger version of yourself — dealing with the pains and frustrations of your past (maybe even your present).
Step #3 — Let go of everything that no longer serves you.
Whatever! Get rid of the gunky stuff to make room for the fun stuff.
If it doesn’t absolutely light you up from within, get rid of it. This CAN be a tough call, but OMG! It’s worth the short-time hassles, for sure.
Need a SPARK of inspiration to help you flick the switch?
Click the image below to take your business from MEH to YEAH, and make it profitable and fun. Start with a small investment of $8…
In the comments below, tell me: what are you going to let go this week from your business? Go…
A last noted: this letting go? You may have to do this once or twice each year. Now over to you.