Every January, business owners across the globe start their year with new resolutions, new plans, and new dreams.
Will this be the year you’re going to hit the 6-figure mark?
Will you make it to millionaire?
Will you finally launch that passion business of yours?
You dream, plan, launch, market + succeed. And sometimes… you fail. You fail when you stop taking action. You fail when you lose focus. And it’s possible you fail if dream clients are evading you.
If they do, it’s time to declutter your wordrobe.
Your words are infused with your vibration.
Which means: if you write when you’re disenchanted… it shows, because your words carry that energy.
But the good news is: you can declutter your wordrobe any time you want. If the writing cobwebs have kept you stuck in a rut for a while and you feel like dusting off some of that stale energy, you’re going to love this blog.
Here’s how you can declutter your wordrobe, and infuse your copy with fresh energy. Energy that gets your dream clients excited to work with you.
#1 – Throw away dust-ridden words.
If certain words no longer serve you, let go of them. Your language evolves with you. If you want to keep things fresh + interesting, you should update your copy occasionally.
Pay attention to how you talk. If certain words show up often, include them in your wordrobe.
Take note of words that grab your attention when you read other people’s websites – if you feel a strong connection, swipe that word for your personal brand word canvas (your copy hit list).
#2 – Brevity rocks.
We want short, concise copy.
Meaning… we don’t want to read five paragraphs of copy when it could be said with one. Start by shortening your sentences. Cut out any word that doesn’t support your message.
#3 – Get personal.
We want to feel your personality through your copy. We want to be entertained by you. If your words drown in a sea of other words we simply… don’t see you. And when we don’t see you, you’re not going to get our business.
Dare to be different.
Be courageous and opinionated.
Your brand needs to be memorable to stand out.
#4 – Less is more.
Don’t assault us with a barrage of words to sort through your offerings. Give us the short and sweet. If we’re interested, we’ll take a closer look.
Write short sound bites – especially on your home page.
Your home page should be a window for your shop (business). Dress your window with irresistible copy elements to help us get excited about your business.
#5 – Make writing fun by using memes.
If writing isn’t an absolute pleasure for you, it shows. Memes make your words fun to read. Memes give your writing an edge, because they freshen up an old topic and give it a different spin.
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Here’s to making marketing deliciously dreamy, fun + profitable.