I used to have a love-hate relationship with social media. On bad days I still do. You know the days when you feel like shit but you know that unless you show up on Facebook (or on the social media platform of choice) people will forget about you and take their money elsewhere.
So you log on to Facebook—full of resistance. You feel overwhelmed and totally out of your comfort zone. Your mind abuzz with thoughts like…
- “I don’t know what to write.”
- “Nobody ever pays attention to what I write.”
- “Who cares what I have to say.”
- “My updates suck. No wonder nobody likes and shares them.”
So you post the first thing that comes to mind and sure enough, nobody takes note.
People don’t comment. Nobody shares your post and once again you feel like people don’t give a shit about you, so why should you bother.
The truth is: you’re experiencing a mistaken perception about social media and we’re about to shift that mindset of yours into a can-do attitude with the following 5 strategies.
1. Don’t log on to Facebook (or any social platform) until you have a clear idea of what you want to write.
Prepare your posts in advance. Bulk write your posts each week for the entire week. You can focus on a weekly topic and offer tips, strategies, lessons, mistakes, case studies, etc on that topic.
Not sure what to say? Here is a collection of 500+ social media blurbs that lets you do Social With Soul for less than 9 cents a day! Want a free collection of 50 posts to test drive instead? Click here instead.
2. Avoid cross posting in groups.
Posting the same updates in several groups at the same time makes you look lazy and sleazy. Yet so many women do this daily. Why? Instead, create a spreadsheet with your week’s worth of content and publish your posts on a different day in a different group.
So post #1 goes into group #1 on day #1 and into group #2 on day #2, etc.
With this system you can write 7 posts each week and distribute them into 7 groups, without having to cross post and look lazy. You can do this in as little as 1 hour a week.
3. Share other people’s content.
Sharing is caring. Be generous with your shares. Like and comment on other people’s posts and chances are they will like and comment on yours. Social media marketing works on reciprocation.
4. Don’t inbox people with your pitches!
This has got to be the most sleazy behaviour I’ve seen on Facebook. People pitching me on their shit, without my permission. Don’t do this. It will make you public enemy #1.
If you have a new offer and a bunch of people in mind for which the offer would be perfect, do a private 1:1 outreach by phone or email.
5. Don’t add people to your group without their permission.
So you’ve created a group and now you want members. Great. Market your group by inviting people from your business page or profile. Start an ad campaign if you want. But never add people without their permission. That’s a super sleazy way to piss people off and get you on everyone’s blacklist.
So now that you have 5 killer social media strategies to avoid being sleazy, which one of these will you implement today? Tag me on Facebook @monikamundell and let me know.